I'm a Brazilian-born, Arabian Gulf-raised, Brit-wed, higher-ed executive, and twin mum with a plan: to ignite joy, purpose, and empowerment. Just as it did for me, I hope Ponderlily will inspire you to pursue a life of fullness, not busyness.
Too many planners on the shelves of shops and on the web miss the mark—either they’re too big, too small, too drab, too loud—it seemed to me like they were all too something, or not enough something else for me. I felt like Goldilocks. It was frustrating at best, and unnerving at worst.
The more I searched for a planner that fit my life, the more I felt like my life was somehow unaccepted, invalid, or less valued. As if a working woman who loves her job and her family was some kind of cultural anomaly. (Why make a planner for her?) Not only did I feel unrepresented, I felt like my life was somehow also being deemed impossible to manage—especially with a paper planner. I didn’t care to sit in that much longer—would you?
So I sat down and I figured it out. I designed the Ponderlily Planner to complement the lives of busy, brilliant women. Perhaps she’s a wife, maybe not. Perhaps she’s a mom, maybe not. But she’s sophisticated, smart, and savvy—and she’s got a lot to keep track of. To live her best life, she needs to keep her passions and priorities at the top of her agenda—including her own self care—without letting any of the more monotonous-yet-important things slip through the cracks.
Sound familiar? It did to me, too. So I talked to women whose lives have a lot in common with mine, but are also quite different from me. I researched everything from how they make choices for their time to how they wish to spend it.
And then there were my daughters—two of the greatest treasures in my life—who I want to see their mother working hard and prioritizing herself and her career alongside her family; to know they are deeply loved, cared for, and respected by a Mum who just wants them to one day live the life of their dreams. (Which hopefully will one day include more than becoming a princess. But, I guess we know that’s possible too. Thanks, Meghan.)
Pulling from that realization, and fuelled by my experience as a business analyst specializing in efficiency and my lifelong love for stationery, the first Ponderlily planner was created.
From then to now, we have helped thousands of people make space for empowered and meaningful decisions about how they make their mark in the world.
As our collection grows, intentionality drives everything we create: With sustainable, plastic-free packaging, we are committed to loving the planet well. With reminders about holidays recognized in various cultures, we are committed to loving our communities well. And with prompts that celebrate the person behind the to-do list, we are committed to loving you well.